Build your online business

Friday, November 22, 2019

website promotion November 22, 2019

5 recommendations for website promotion

Pin this image for later

Consider where it does not hurt to start when promoting a site.

SEO. This is primarily important for search platforms. In order for the site to be indexed by search engines and people to see you specifically for certain requests, you need to correctly compose a semantic core, configure the internal structure (CNC, Robots.txt, site map), eliminate technical problems (page repeats, broken links, see resource loading speeds), optimize drawings and perform other improvements.

Advertising. You can’t do without it. In search engines and social networks, context and target, media and trade, teaser and native, audio and video advertising. For various topics, it is useful to choose the optimal technique or use the complex immediately.

Social network. This is the easiest solution in the modern world. VKontakte, Facebook, Instagram, Twitter and similar platforms will help you in your promotion. Design individual pages and groups, post content and always link to the site. Among other things, we advise you to collaborate with famous bloggers to tell about you - this guarantees tremendous coverage.
Third-party Sites. Register in various directories review websites and navigation services. Firstly, it will be easier for users to find you. Secondly, it causes trust among customers. The most common: Yandex.Maps, Google Maps, 2GIS, Flamp, Zoon, and others.
Crowd marketing. This is a variant of guerrilla marketing on the Internet. Recommendations and messages on forums, blogs and in comments from one user to another can accurately bring additional traffic to your site.
For fast and effective promotion, it is worth using all the features at the same time. And if you don’t have a website yet or have difficulties with hosting - contact the professionals

Feminine websites November 22, 2019

Feminine websites

by Irene

Pin this image for later

What are the sites for women's business?
Everyone knows that any business begins with a site, but for each topic, they use different styles. For the construction theme - different from black-green to blue-white who is capable of anything, for the portfolio of photographers - restrained - black-and-white are just trends in website design in 2019 ... but sites for women’s business are completely different and very different colors - both on sites for the sale of goods or services, and blogs for making money.

Sites and blogs for women's business are completely different topics from the sale of women's cosmetics or underwear - and business topics, online courses, blogs on cooking, photography, children, style, fashion, beauty, health, even sports!

Sites for feminine business are gentle, beautiful in design as message sending forms, buttons, fonts, and of course photos and video graphics.
The color scheme of women's sites - delicate violet, pink, tiffany colors - on a white background, and for some sections also use delicate shades and the text is completely harmonious with the design.
Photos for women's sites are usually delicate, stylish - Flatlay, laptop or tablet or phone, where you can see flowers, a cup of coffee, or accessories.
The graphics for women's social networks are also filled with tenderness and beauty.
Where do they get such graphics for women? and where can I make such a site for women's business?
Unfortunately, in RuNet there are not many proposals for the design of women's sites, but you can find them if you wish.
Graphics for women's sites and social networks are usually paid, and they send it by subscription. You can find it on the site of interest- there are photos - but they are usually used on many resources, and to be honest, many are tired of the same photos everywhere on all resources.
Unique photos for women’s business are sold by American sites such as
Etsy, Creative Market, SC Stockshop, Styled Stock Society, Haute Stock, Her Creative Studio, Atelier21 Co, Sourced Co., and others - many of them send a free selection of photos for women's sites for free for a subscription.
Make your business profitable and stylish - and there are those who will help you in creating a stylish website for your female business.

Pin this image for later

Thursday, November 7, 2019

increase your income November 07, 2019

How to improve site ranking and increase your income

by Irene

Links that are not indexed by Google have no value for the optimizer since they do not affect the site’s promotion. Therefore, the optimizer expects the page with the link to enter the index and not fall out of it.

How to maximize indexing?

Optimize your site, each page of the site for search engines. This is important because it increases search traffic. Sites with high traffic are incomparably less prone to partial or complete dropout from the index. Make the site more interesting and useful to the user.

Returning visitors is again an increase in traffic. The more often users return and the more actively they behave on the site, the more search engines like this site. The behavior of users on the site is the most important marker of site quality for search engines.

Quality sites are better indexed and do not fall out of the index.
The activity of users on such pages is much higher, so they practically do not fall out of the index.

If you created a separate catalog of articles that users do not view, then the probability of falling out will be an order of magnitude higher.

increase sales in the online store November 07, 2019

How to increase sales in the online store

by Irene

How to increase online store sales? Increase perceived value
Fighting competitors with just lower prices is a failed strategy. Imperceptibly, you can reach a level where you earn almost nothing, but spend a lot of energy on producing a large flow of cheap orders. It turned out to increase sales but did not begin to earn any more. It is more profitable to increase your value in the eyes of the client: when this value is high, cost ceases to be a decisive factor.

What is Perceived Value

We rarely know 100% in advance what exactly and in which store we will buy. Usually, we compare different offers and only then we place an order. How do we choose what or where to buy? As a rule, approximately according to this scheme: “I am ready to spend $ 200, 2 hours, and so much of that amount of energy to buy. What offer will I get the most benefit from at this cost? ” Of course, we do not formulate so literally, but we wonder how the value and costs correlate. Thus, we are not very consciously calculating what marketers call perceived value.

Imagine: Sasha needs to buy ceramic dishes as a gift. The budget is $ 150. Alex is ready to spend about 2 hours to choose from, and there is a week for delivery from the online store. He found two sites.

1. A small pottery workshop

Alex found her through a blogger – she noted the profile of the workshop in the photo. Alex trusts this blogger. In the workshop catalog, there is a division according to prices and objects – mugs, plates, bowls. There are ready-made gift sets of several items in the same style. The site has information about the brand, creators, addresses, and terms of delivery and return. True, the timing is inaccurate: from 5 to 10 days. Alex asks them on Instagram whether it will be possible to put the delivery in a week. They respond quickly, promise to help and deliver in a minimum of 5 days.

2. Brand home decor

Alex found out about him from an ad in Google and went to the site. All dishes are collected on one page of the catalog, division only into collections. There are no gift sets – you need to choose the matching items yourself, this is a long time. But prices are on average 15% lower. The site talks a lot about the values of the brand and its creators. Delivery times need to be clarified: it depends on the availability of goods in stock. Sasha calls on the specified phone – picks up an answering machine. Goes to the brand’s Instagram – it has not been updated for a long time.

What would you choose on the spot Alex? Surely the first option: the price is higher, but there are more values in it. “The perceived value of the first sentence is higher,” in the language of marketing.

When a customer chooses less value

Typically, the buyer compares the benefits and costs, but sometimes still chooses a lower value. Two main reasons:

1. The budget is strictly limited. Yes, your offer is very cool and no one else on the market gives so much value for 8 thousand rubles. But if the buyer does not have these eight thousand, you can’t do anything.

2. The buyer is emotionally attached to a competitor brand. For example, this brand was created by his friends. There is little that can convince such a buyer. In other cases, you can try to lure the client – offering great value. First, let’s figure out how to determine this perceived value and what it consists of.

How to determine the perceived value

You need to know the opinions of customers, evaluate their experience. If you are already selling, interview existing customers. If the project is at the start, figure it out yourself, standing in the place of the buyer. You can also call friends who are closest to your target audience and ask them to compare:

“What am I spending?”

● money;
● Time;
● Strength;
● Emotions.

“What am I getting?”

● Product quality;
● Quality of related services – for example, delivery;
● Quality of service and the pleasure of communicating with staff;
● Company image.

It turns out this formula, it is very conditional:

Perceived Value = What the customer receives from the purchase – What he spends on it
These are not exact numbers: some points are difficult to evaluate in terms of values. Rather, you get a description of the sensations: is it worth the purchase of your money? Confidently I will give this amount or regret it? Will I be looking for the best option?

How to increase the perceived value

1. Define the target audience. You cannot move on without this point: you won’t know who to focus on, what values are important for these people, what benefits they need to offer, and what to improve.

2. Determine what perceived value is now. We figured out how to do this. Consider the example from the pottery workshop:

What is customer spending?

● Money – $ 150 for a gift set of dishes.
● Time – 1.5 hours for searching, choosing, communicating with employees and placing an order. You can evaluate how much time a client spends on a site in analytics services.
● It’s difficult to calculate the strengths and emotions. It is important that the client does not experience irritation and anger and does not encounter great difficulties on the way to purchase. You can evaluate it this way: ask customers how difficult it was to choose and buy a thing on a scale from 0 to 10.

What does the customer receive?

● Stylish ceramics without defects.
● Delivery within a week, beautiful packaging and a booklet with care tips, warranty.
● The answer to questions in social networks and by mail – within an hour.
● Good service: employees are ready to make concessions in an important situation for the client.
● Feeling like a person who feels trends and surrounds himself with stylish handmade things.

Requests of the target client are satisfied, and in some points even exceed expectations. Most likely, he will give this money with confidence, because the perceived value is high.
2. Compare with competitors’ offers. This was described in detail in the article “Analysis of competitors: how to conduct and what to do with it”. Your task is to determine what value they offer and for what amount.

3. Increase the value of what the customer receives. Let’s do more for the same money: a better product, better service, pleasant communication with consultants, a sense of belonging to the values and image of the brand. These are small improvements and they do not need a large budget, but together they will affect the increase in sales in the store.

4. Reduce customer spending. Make a convenient site, think over the directory structure, quickly respond to messages and calls.

5. Create a value system and think over the path of the client. It is important that in every “contact” with the company, the client feels this value and knows what step to take next. Work with contact points and their chains will help here.

Discounts and promotions work well when you need to quickly and quickly increase sales in the online store. But if you want long-term growth, you should increase the value of the product, and not lower its price. This will give a more stable and confident result.

online store assortment November 07, 2019

How to create an online store assortment

by Irene

You decided to open your store: decided on the format and audience, chose a niche and figure out which products to sell. Mindlessly collecting cool things into one directory is a bad idea. This will affect the perception of customers: customers pay attention not only because of specific products but also on the quality and style of the assortment as a whole. He distinguishes among competitors, helps to shape the brand image and interest buyers. We figure out how to make an assortment and what to take into account.

1. Define your target audience and segment it

Do not strive to sell everything for everyone. Determine what you specialize in and who the project audience is. Next – divide potential customers into several groups according to gender, age, interests, income and other characteristics.

Most often, the audience is heterogeneous: people have different problems, motivation and the selection process. Divide the target audience into groups, and you can choose more accurate offers for each.

2. Find something to stand out among competitors
Compare the offers of competitors, find their disadvantages and advantages, identify popular products, make a list of things and brands that are not represented anywhere.

For example, you open a children’s toy store and notice that one competitor has significantly lower brand X prices than others. Knowing this, you can not compete with him in price. Instead, you can not sell brand X toys at all and focus on those firms that are not represented by a competitor.

3. Select multiple suppliers and request a list of best sellers

So you understand what the majority buys. This will help in the first purchase when you still do not know what will sell well with you. If you produce goods yourself, ask for bestsellers from material suppliers. For example, you can find out which shade of fabric sells better, and include it in the assortment.

4. Define categories and distribute products

You have already chosen a niche, analyzed competitors, studied suppliers. You have a rough idea of what you want to sell. List all the products that fit into the selected concept. Do not limit yourself to the starting budget of the project, write down everything. Then categorize your recorded products into categories and subcategories. As a result, you will receive an assortment map to which the project may come. It will be convenient to navigate to it when you are planning to expand the range.

For example, your niche is organic makeup products. The entire range can be divided into products:

– for face,
– for hair,
– for body,
– for hands,
– for legs.

Already at this level, you can notice a skew: for example, in the category “For the body” there are a lot of products, and “For the hair” – 1-2 products. You can not sell hair products at all and focus on body products. Then the customers will know that you have a good selection of products for the body and will come for them. You can still expand the category “for hair” – then the range will be less specialized, but wider.
After that, select subcategories in each category. For example, in the category “For the body”:

– salt
– scrubs,
– masks,
– creams,
– lotions
– gels.

At the third level, select the brands you want to sell, price or destination. For cosmetics, the appointment may be cleansing, moisturizing, nutrition. Or you can distribute it by price: up to $ 20, from $ 20 to $ 50 and more than $ 50. As a result, you get a kind of category map. It is convenient to compose in intelligence cards.

How to use the assortment map at the start:
– It is not necessary to launch all the goods at once, even if the budget allows: it is easy to miscalculate and lose money.

– It is better to start with a small assortment and gradually test and expand it. At the start, one or two levels of categories are enough. For example, For the face → For dry skin.

– In each category, highlight about 10 of the brightest products and purchase them. They should complement each other and be combined in style.

– Provide for several price levels at the start. Within one category, there should be products more and less expensive.
– Do not select categories in which there are less than 5–7 products, otherwise, the buyer will have the feeling of “empty shelves”. If you see that there are few products in the “For Face” category, it’s best not to split them into several further subcategories.

5. Determine what task for the store each product solves.

Products are divided into:

– unique – work on the recognition and image of the store. They make up 1-3% of the whole assortment. The category may be unprofitable, but it distinguishes among competitors: “Do you remember the store where we bought …”;

– priority – help to get the maximum turnover and profit. They make up 20% of the entire assortment. For these goods, buyers come to your store, they want and are willing to pay for them;

– basic – form the store’s turnover and the flow of customers. About 40-50% of the entire assortment. Such products are well and constantly sold in any store in your niche;

– periodic – attract a new audience and help update the catalog. They make up 10% of the entire assortment. Goods are limited to a narrow audience, which will come as necessary and buy again after 1-3 months;

– convenient – hold customers, form affection, complement the purchase. They make up 10-15% of the entire assortment. These are related or additional products. We need an assortment so that the buyer can buy everything in one place. With the help of them it is easy to increase the average check, although they do not bring much profit by themselves.

Example.

The purpose of the store is to attract and create a stream of customers.

Categories of goods that work on purpose: basic, priority and partly periodic. Products within categories that help achieve the goal are popular, well-known brands, advertised news.

To make it more convenient to take into account all the parameters at once, make a table. With it, you will understand how to expand or deepen the range, and how the goods will work for the purpose of the store.

6. Adjust the assortment during the trading process.

To find the right ratio of goods in the assortment, to understand demand and create a cool offer for buyers will be possible only after launch. For this:

– Analyze customer interest and profit.

– Follow the trends in the market. New items and popular products attract new customers and increase the interest of old ones. They easily update the assortment of the store. Interview buyers.

– Ask directly what products in the catalog would like to see buyers. This will help launch suitable products and increase audience engagement.

– Use situational marketing. For example, before the holidays, add gift baskets to the assortment.

Briefly:

1. Do not seek to sell everything for everyone. An accurate portrait of buyers will help to form the necessary offers.

2. Spy on your competitors: they will help you be better.

3. Request a list of popular products from suppliers.

4. Define store categories, create an assortment intelligence map.

5. Know the actual purpose of the store in order to correctly determine which categories to focus on.

6. Adjust the assortment taking into account demand, profit and wishes of customers.

Friday, November 22, 2019

5 recommendations for website promotion

Feminine websites

Thursday, November 7, 2019

How to improve site ranking and increase your income

How to maximize indexing?

How to increase sales in the online store

How to create an online store assortment

Links

Follow me

Useful websites and Tools

Popular

Tags

Blog Archive