How to use Pinterest for business

Pinterest for business is a bit different from other social networks as Facebook and Instagram, In Pinterest, you can find boards and pins by your keyword or phrase 

Pins

A Pin is simply any image or video that someone chooses to save to Pinterest. For businesses, more important than the image itself is the link: Every pin links back to the original source, so Pinterest can be a great source of referral traffic.

Boards 

Any Pinterest user can follow your board or your account. All your new pins on boards will be shown on their feed. P

If you want to run your business with the help of Pinterest, the best is to have a business account, as a business account gives ore possibilities than a personal account.

1. You have to create a Pinterest account
2. Join as a business, enter your email,  password, website, choose the category of your business and Create  Account  
3. Complete your profile after,  go to the settings, upload a profile photo, and  write about you section, and your location, then Save Settings
4. Confirm your website – you can upload the HTML file to the root of your site ort add a tag into your website’s header
5. Create boards with your Keywords – name it, that people could find easy your boards and pins.
6. Upload pins – when you add an image- make a description and target link.

Extra Tips for Pinterest 

1 add a pin it button on your website

2 Pinterest recommends that you Pin something at least once per day

3 The focus of beautiful graphics you can make it in Photoshop of Canva

4 Use Vertical images as many people watch it from mobile phones.

5 Adding a few words of text to your images can help give an immediate idea of what the linked content is all about

6 Make the most of the description field to tell viewers exactly what they will get if they click through to the linked content on your site.

7 include your brand name in the first line of your Pin’s description

8 If you create multiple Pins with different images pointing to the same content, make sure to create a unique description for each one.

9 Rich Pins are enhanced Pins that use metadata pulled from your site to provide extra information about what Pinners will find when they click on a Pin. Rich Pins are available for apps, recipes, products, and articles—in other words, they are almost certainly applicable to the content you are Pinning or hoping that others will Pin from your site.

10 Pinterest is a social network, not a billboard. If you want people to engage with your Pins, you’ll need to be engaged yourself. Follow boards or accounts from relevant but non-competitive brands in your industry, and make sure to act like and engage with Pins related to your niche.

Pinterest Analytics provides important information about what types of content perform best on the network, so you can tweak and improve your Pinterest for business results over time. You’ll be able to see which Pins are most popular and which drive the most traffic to your site, so you can focus on the metrics that matter most to your particular business.

Pinterest ads) are a great way to get your Pins seen by more people, creating new exposure for your brand. But Promoted Pins can provide exposure well beyond what you pay for. Internal Pinterest data shows that advertisers get an average of 20 percent more organic clicks in the month following the launch of a Pinterest ad campaign.